Planning for NAB 2022 is ramping up, and Radio World is interviewing exhibitors about their plans and expectations.
Doug Ferber is Vice President of Americas Sales at Tieline, which will be located in the new West Exhibition Hall of the Las Vegas Convention Center.
Radio World: What do you think will be the most important tech trend radio professionals should watch out for at NAB 2022?
Doug Ferber: The biggest trend remains investment in home and remote studios. Have you noticed that the co-working space industry now has AV studios with the usual audio/video equipment and some have audio transport capabilities? As we anticipated at the start of the pandemic, the likely permanence of remote broadcasting necessitates the need for better audio equipment away from the main studio. It’s a long way to say that the wonky setups of 2020 have started to give way to better, fancier, higher quality audio gear like Tieline. Then comes centralization. We sell a ton of Gateway units to broadcasters who want to consolidate studio operations.
RW: What will be your most important product news or exhibition theme?
Ferber: Since the last NAB convention, we launched the Gateway and Gateway 4 codecs, so this is the debut of these multiple award-winning codecs at the show. They are already extremely popular and have sold well for STLs, network audio distribution and remote broadcasts. There is certainly a lot of interest in these codecs as well as the best remote codec on the market – the ViA. Broadcasters continue to expand remote broadcast workflows across the United States and the ViA is spearheading this with its capacity, flexibility and reliability.
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RW: If you are introducing a new product or feature, how is it different from what is available on the market?
Ferber: It’s no secret that Tieline believes in IP interoperability within the broadcast factory. Tieline recently added the RAVENNA protocol to the Gateway and Gateway 4 codecs and now we can announce native support for Livewire+ AoIP networking in these two codecs. This provides seamless interoperability with Livewire+ networks, which provides simpler routing and easier control of networked IP audio streams in Livewire installations. Previously, interoperability with Livewire+ was only available in AES67 compatibility mode. We also plan to add full Dante support in the coming months with an optional Dante card. No other codec offers this level of flexibility and interoperability.
RW: How has the lack of physical trade shows over the past three years affected your company’s or your own company’s customers?
Ferber: We absolutely miss seeing our customers “in the flesh”. Although we have sold a lot of AoIP equipment during the pandemic, we are very optimistic about the opportunity to demonstrate our products first hand rather than on a Zoom call. Believe me, we’ve done our best through virtual means, but we’re looking forward and looking forward to upcoming trade shows. And it would be a good place to acknowledge that many of us have lost clients and friends to Covid-19 and we look forward to meeting everyone at a trade show near you, starting soon by NAB.
Tieline Booth: C1707