- Creatd Studios, the company’s transmedia production arm, announces its entry into podcast production.
- The company plans to release its first episode of a non-fiction series in the summer of 2022, followed by a fiction-focused miniseries in the fall of 2022.
- Creatd has partnered with creative agency Pod People for podcast development and series production.
NEW YORK, May 11, 2022 /PRNewswire/ — Creatd, Inc. (Nasdaq CM:CRTD) (“Creatd” or the “Company”), the parent company of vocal, today announced the upcoming release of its new podcast, dedicated to amplifying the voices and stories of the creators of Vocal. Creatd’s entry into the podcasting space is one of many new projects housed within its transmedia production arm, Creatd Studios. The podcast, whose first episode should be released this summer, is produced in partnership with Capsule Peoplethe creative audio production agency that has already launched successful podcasts for major brands such as Netflix, Vogue and Bon Appétit.
Creatd Studios has released details of its first two series, both designed to showcase the wide variety of stories and creators from the Vocal community. The first to appear is a non-fiction narrative podcast centered around the topic of wellness and personal development. Each episode will focus on a selected personal essay, sourced from Vocal, and feature a vocal reading of the published work, followed by an interview with the creator to give listeners “the story behind the story.” After the series airs, in the fall of 2022, Creatd plans to release its second series, a fiction-focused show that will serve as an audio companion to Creatd’s upcoming print book. As announced earlier this week, the company has teamed up with UK publisher Unbound to publish a fiction anthology featuring the 25 winners of the Vocal+ Fiction Awards, the short story writing competition run by Vocal. Each episode of the series will feature one of these 25 winning stories and will be released back to back before the book is released in early 2023.
Creatd’s entry into podcasting is driven by its continued commitment to investing in its creators and providing additional avenues to build their visibility, audience and revenue. By adapting stories published from the Vocal platform into an audio format, Creatd will be able to expand the audience reach of creators while creating new revenue opportunities for the company.
The Hosting Vocal podcast will be Creatd Studio’s own Erica Wagner, author, literary editor and experienced animator. Ms. Wagner commented, “One of the main benefits of working within an ecosystem like Creatd is the wealth of original content at your fingertips. Every day, Vocal’s community of 1.4 million people tell compelling stories about Vocal that span countless genres, styles, and viewpoints. We truly see the podcast as an ideal way for our creators and team to deepen our connection with audiences beyond the interactions already taking place on Vocal’s platform.
Ms. Wagner is Lead Editorial Innovator at Creatd, Inc. Her books include Chief Engineer: Washington Roebling, the man who built the Brooklyn Bridge; Ariel’s Gift: Ted Hughes, Sylvia Plath and the history of birthday letters, and a novel Seizure. She was the literary editor of the London Time for 17 years and is a contributing writer for the new statesman and consulting literary editor for Harper’s Bazaar. She has broadcast widely on the BBC and other platforms and is an accomplished presenter of public events. His new book, Mary and Mr. Eliot: A Kind of Love Story, will be published by Faber and Faber in September.
About Pod People
Pod People is a creative audio production studio with deep experience helping big brands launch successful podcasts. Their past work has included the ideation, production and marketing of well-known branded podcasts such as Bon Apetit’s “Food People”, Vogue’s “In VOGUE: The 2000’s” and Netflix’s “Know It All”. For more information visit: https://www.podpeople.com/.
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-focused technology holding company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs and brands through technology and partnership. We achieve this through the four business pillars of Creatd: Creatd Labs, Creatd Partners, Creatd Ventures and Creatd Studios.
Created: https://creatd.com/ ;
IR created: https://investors.creatd.com/ ;
Voice platform: https://vocal.media/ ;
Contact with Investor Relations: [email protected]
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